How do you reposition an already established brand to appear more luxurious and desirable? 

 

Overview 

As Acura's agency of record, Mullen set out to revitalize the Acura brand. 

The Challenge

How do you reposition an already established brand to appear more luxurious and desirable? Acura had been around for decades but we were given the challenging task of elevating the brand while remaining true to their original brands values.

My Role

I worked on various projects while I was there. Ranging from social media campaigns, magazine ads, digital marketing campaigns, sponsored events including Sundance, New Yorker Fest and Jazz Fest, I even got to take a stab at concepting for TV and radio. I worked on a team with creative directors, producers and copywriters to produce the work shown.

Credit: Jon Willard, Stanley Chen, Natasha Hugeback, Tedd Wood, Tim Semple

 

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